INCREASING HUMAN EFFICIENCY
IN BUSINESS
A CONTRIBUTION TO THE
PSYCHOLOGY OF BUSINESS
BY
WALTER DILL SCOTT
AUTHOR OF ``THE THEORY OF ADVERTISING,'' ``THE PSYCHOLOGY
OF ADVERTISING,'' ``THE PSYCHOLOGY OF PUBLIC
SPEAKING,'' ``INFLUENCING MEN IN BUSINESS''
CONTENTS
CHAPTER PAGE
I. THE POSSIBILITY OF INCREASING HUMAN EFFICIENCY......1
II. IMITATION AS A MEANS OF INCREASING HUMAN
EFFICIENCY......................................26
III. COMPETITION AS A MEANS OF INCREASING HUMAN
EFFICIENCY......................................48
IV. LOYALTY AS A MEANS OF INCREASING HUMAN
EFFICIENCY......................................75
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